Kate Webb
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Other ways to work
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Journal
· Lead generation
Lead generation
Finding the right people, starting real conversations, and following up until new business lands.
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The LinkedIn lead generation guide
People buy from people, and LinkedIn is where you can prove you're one
As AI makes everything easier to produce, real people get easier to doubt. Why LinkedIn is still the best place to start a business conversation.
Lead generation · 2 min read
Fix your LinkedIn profile before you send a single message
Your LinkedIn profile is your landing page now. What people check in the first four seconds, and the order to fix things in, Featured section included.
Lead generation · 2 min read
Referrals are wonderful. They just aren't a plan.
Referral-led businesses grow until they don't. Why the quiet quarters happen, and why one steady second source of new business changes everything.
Lead generation · 2 min read
What a good LinkedIn acceptance rate actually looks like
The benchmark is 20 to 30 percent. What each range is telling you, and the number that matters more than acceptance.
Lead generation · 2 min read
The best time to reach someone is their first year in the job
Job titles don't tell you who's ready to buy. A new role does. Why people in their first year are the warmest prospects you'll find.
Lead generation · 2 min read
How to tell if outreach is working before anyone books a call
Booked calls show up late. The early signs that tell you a campaign is working weeks before the first meeting lands.
Lead generation · 2 min read
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