Kate Webb
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Services & pricing
Results
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Other ways to work
Book a call
Journal
· Follow-up
Follow-up
Keeping conversations going until there is an answer, from conference cards to the people you met a year ago.
A lead is a lead until they say no
Most leads get dropped after two messages. Three people came back to me this autumn after up to a year of quiet. Why you shouldn't give up on yours.
Follow-up · 2 min read
What keeps a lead alive is remembering
More follow-up emails won't keep a lead warm. Remembering what they told you will. Why follow-up slips, and what to do about it.
Follow-up · 2 min read
You came home from the conference with a stack of cards. Now what?
Most conference conversations go cold within two weeks. Why it happens to good salespeople, what it costs, and how to keep them going.
Follow-up · 2 min read
"Just checking in" isn't a follow-up
Most follow-ups get ignored because they say nothing. The one test every follow-up message should pass before you send it.
Follow-up · 2 min read
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